Suffolk’s area of focus in integrated marketing communication (IMC) gives you a comprehensive look at communication and business—and how they intersect. Through our MBA program, you can choose courses on marketing, international marketing, consumer behavior, and the social media business. You’ll also take communication courses in marketing communication research, advertising, public relations, crisis communication, and social media.
You’ll master the principles of IMC in our newest campus building’s state-of-the-art facilities. Using the new technologies in our video studios, social media lab, and fully networked classrooms, you’ll put cutting-edge communications techniques into practice. At Suffolk, you won’t just read about IMC; you’ll be equipped to demonstrate how it can improve an organization’s branding and visibility.
By the time you graduate with this area of focus, you’ll be ready for professional success in advertising and public relations, corporate and nonprofit marketing, crisis management, awareness marketing, teaching, and more.